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Setting up Bing Shopping Campaigns

Written by Oliver Whelan, 8 July 2016

Bing Shopping is an ad format which displays an image and price of your products, when people search for them. See below for an example of a bing shopping ad served for the search “Samsung s7 edge”.

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Shopping Ads On Image Search

Written by Oliver Whelan, 1 June 2016
Mid-May Google announced that Shopping ads in image search, on mobile devices, was rolling out automatically to all shopping campaigns (See google blog).
However upon querying Google, they have clarified:
  • This is still in Beta
  • It is only active in the US
  • There is no ETA on when/if it will be rolled out to Australia
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Google Expanded Text Ads Deliver Up To 20% Increase in Click Through Rates

Written by Lauren Stevens, 25 May 2016

Google announced today that the design of text ads in search is changing. This new format known as Expanded Text Ads has delivered Click Through Rates up to 20% higher compared to existing test ads during the tests conducted by Google.

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Google AdWords

The Technical Information About Expanded Text Ads

Written by Oliver Whelan, 25 May 2016

Google has just announced the largest change to AdWords in years: the format of text ads is changing!

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Google AdWords

Google image search is the new way to shop

Written by Elle Hackett, 20 May 2016

Google announced earlier this week that Google Shopping paid image ads are being introduced to show in Google image search as of this week. Google Shopping ads are based on products available for sale on a retailer's website. They give consumers a strong sense of the product that they are clicking on by including price, title, retailer & image.

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Google Shopping

The Most Important Call To Action Is The One That...

Written by Frank Grasso, 18 May 2016

We all want to make a sale and a good call to action can make a big difference to  your ability to convert a click into a paying customer.

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Google AdWords

How to create a Google Merchant Centre shipping rate

Written by Elle Hackett, 12 May 2016

There are three Google Merchant Centre shipping rate options:

  • Single rate - Specify a single rate (flat or price percentage) for the whole country.
  • Rate table - Specify multiple rates according to one or two dimensions.
  • Rules - Specify rates according to multiple dimensions. This method provides the greatest flexibility for shipping rate calculation.

 

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Google Shopping

Google Right Hand Ads Gone - But Will This Affect Traffic?

Written by Oliver Whelan, 26 February 2016

Google_Right_Hand_Ads_.png
As my colleague Lauren wrote about earlier in the week, Google right hand ads have been phased out. As a result, we’ve been looking into the impact this will have on paid search traffic and performance.

Below is a snapshot of a Top vs Other report for some of the highest traffic ads across a range of verticals; automotive, auction, flights, retail and financial services. This data spans the 3 months prior to Google’s change, and concerns Google Search only, search partner data is not included.

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Google AdWords

Crackdown on the first page of google

Written by Lauren Stevens, 23 February 2016

It's now harder than ever to appear on the first page of Google search results. 

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Google AdWords

Google Merchant Product Type field in Google Shopping Campaigns

Written by Sigrid Lundborg, 26 August 2015
When it comes to building your Google Shopping Campaigns there are various different structures you can use. The image below shows all the different variables you can select to subdivide your campaign, of which you can use various combinations. Today I’ll be looking at the the use of the Product type field as way of subdividing your campaign.
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Google Shopping

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