Bing Shopping is an ad format which displays an image and price of your products, when people search for them. See below for an example of a bing shopping ad served for the search “Samsung s7 edge”.
- This is still in Beta
- It is only active in the US
- There is no ETA on when/if it will be rolled out to Australia
Google announced today that the design of text ads in search is changing. This new format known as Expanded Text Ads has delivered Click Through Rates up to 20% higher compared to existing test ads during the tests conducted by Google.
Google has just announced the largest change to AdWords in years: the format of text ads is changing!
Google announced earlier this week that Google Shopping paid image ads are being introduced to show in Google image search as of this week. Google Shopping ads are based on products available for sale on a retailer's website. They give consumers a strong sense of the product that they are clicking on by including price, title, retailer & image.
We all want to make a sale and a good call to action can make a big difference to your ability to convert a click into a paying customer.
There are three Google Merchant Centre shipping rate options:
- Single rate - Specify a single rate (flat or price percentage) for the whole country.
- Rate table - Specify multiple rates according to one or two dimensions.
- Rules - Specify rates according to multiple dimensions. This method provides the greatest flexibility for shipping rate calculation.
As my colleague Lauren wrote about earlier in the week, Google right hand ads have been phased out. As a result, we’ve been looking into the impact this will have on paid search traffic and performance.
Below is a snapshot of a Top vs Other report for some of the highest traffic ads across a range of verticals; automotive, auction, flights, retail and financial services. This data spans the 3 months prior to Google’s change, and concerns Google Search only, search partner data is not included.